Friday, July 6, 2012

The Start after the Beginning.


The ZSB Apprenticeship is named after Chryslers’  “Three Musketeers” engineering team and focuses on the path, desires and expertise in hopes of reaching the teams level of innovation. The “Three Musketeers’” drive for ambitious achievements in the automotive industry and my personal connection to Fred M. Zeder’s own drive and devolution through his daughter, my Grandmother and the spirit to understand, design and create has emerged in my own work in a way that is best described as an apprenticeship.
 ZSB 6 set the stage for how I as the Quixote attempted to reconcile the inabilities I have in explaining what I learned from my family’s prestigious history. Uniquely designed furniture pieces, sculptures, paintings, drawings, prints and hand crafted wallpaper serves as a legend to understand the rest of the Apprenticeship series. The second part of the Apprenticeship series ZSB 3 is the process an apprentice takes in learning and developing a skill.  This set represents the Quixote’s advancement, it contains still life drawings with the process still apart of the image, rubbings of printing blocks discovering a form of image making, and woodblock prints emulating strategic plans.
The ZSB Apprenticeship intertwines esoteric symbols, hierarchies, patterns, historical and pop culture references, not in the vein of an illogical fool, but one who creates a new logic from what is inside him. “A Quixote’s Apprenticeship towards ZSB” continues for why and how the world needs to be constructed so that he may understand and so he will be understood.

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